Houstonist: Surprises with new radio rating system

Eric Wilson

Wed, 22 Aug 2007 23:36:40 -0600

Yes, KTRH has deemphasized the news lately. Their sister station, 950 KPRC, is even worse. They've gone to their MOJO format, totally dropping news (except for the top of the hour) and trying to reach the brainless male market. (NOTE: I'm not saying all of us males are brainless, just the ones that MOJO is going after.) Check out their website: it's divided into three categories: News You Can Use, Hot Stuff, and Babe Pages. http://www.950kprc.com/main.html

laanba

Wed, 22 Aug 2007 19:12:23 -0600

The executives should be scared because I hardly listen to the radio. About KTRH. They used to be a good news station and the station I would listen to the most, but they have become a talk radio station. When we were having terrible weather last Thursday they stuck with their programming and just did updates at the top of the hour. Guess what, everyone else does updates at the top of the hour too so there was nothing that stood out about their programming. KTRH Talk Radio.

Eric Wilson

Wed, 22 Aug 2007 17:00:45 -0600

Actually, the results posted were the first results from PPM in June. They are 12+, based on weekly cume. There are so many lists out there, it's hard to keep track.

guest

Wed, 22 Aug 2007 16:43:51 -0600

what demographic are those numbers for? here's a look at the ratings for 12+. yes, these are with ppm. 1. KTBZ Alternative Clear Channel 5.8 2. KODA AC Clear Channel 5.4 3. KLTN Spanish Univision 5.0 4. KRBE Top 40/M Cumulus Partners 4.8 5. KHMX Hot AC Clear Channel 4.6 6. KILT Country CBS Radio 4.6 7. KBXX Top 40/R Radio One 4.5 8. KKRW Classic Rock Clear Channel 4.5 9. KMJQ Urban AC Radio One 4.3 10.KKBQ Country Cox 34.1