Houston Arts Alliance Presents Cultural Study Discussion

Americans for the Arts' Vice President Policy and Research, Randy Cohen, makes a trip to Houston today to discuss economic impact of the arts results from a recent Cultural Impact Study, which Mayor Bill White formally introduced at the Business of the Arts Luncheon hosted by the Greater Houston Partnership in September.

You can view a copy of the study here.

This morning's discussion will convey how arts organizations can utilize the findings to clarify marketing initiatives, understand audience spending and support development initiatives.

The Houston findings are part of a recent national study, Arts & Economic Prosperity III, conducted by Americans for the Arts in collaboration with more than 100 cities and counties across the country. The study confirmed Houston’s arts sector as among the largest in the country, with more than $625 million in annual economic activity. Mr. Cohen will present national findings – the arts sector generates $166.2 billion in economic activity annually – place Houston within those findings, and discuss how the findings provide insight into audience behavior and the integral role our arts organizations have in Houston’s economy.