Results tagged “northstardestinationstrategies”

You may remember that last month our fair neighbor Galveston was in the news because of the perceived need to hire a marketing firm to revamp the city's image. North Star Destination Strategies out of Nashville, Tennessee was hired to try and persuade a few more folks to head south to the island. After conducting a few surveys and finding out that most thought of Galveston beaches as dirty, stinky cesspools of sorts, North Star...

A couple of weeks ago, we talked about how a marketing firm suggested that adding "Island" to the city of Galveston's name would make tourists flock to the island. Presumably, tourists would then realize that it actually is an island, and everyone knows islands = fun (well, OK, there are some exceptions). But if you got excited about the possibility of the City of Galveston Island, simmer down: The Galveston City Council pretty much shot...

Earlier this year, the City of Galveston hired outside marketing firm North Star Destination Strategies to help build a campaign that would attract more tourists and residents to the island. After months and months of research, the firm has now delivered campaign ideas and a suggestion to the city: change “Galveston” to “Galveston Island.” Man, that’s going to make singing Glen Campbell’s old hit a lot tougher. Along with the name change (something Missouri City...