Results tagged “portablepeoplemeter”

Earlier this year, we told you about how Houston was going to be one of two test markets for Arbitron’s new radio rating system, the Portable People Meter (PPM). The PPM was developed to eventually replace the archaic diary rating system (where Arbitron randomly sends people a diary – and $2 for their efforts – to record what stations they listen to). The PPM is a pager-like device that you carry with you and records... more ›

Back in March, we told you about Arbitron’s new radio metering device, the Portable People Meter, and how Houston was going to be the first market to implement the device this summer. Those plans have been put on hold while Clear Channel, Arbitron’s largest client (duh!), waits to see proposals from other companies. more ›

Arbitron, the company that most radio stations use to determine ratings and listenership, announced that Houston will be the first market to use the new electronic survey system, the Portable People Meter (which reminds us of Disney World’s old PeopleMover or even Peter the Meter Reader). For more than 40 years, Arbitron has been sending out paper diaries similar to the one in the picture. The company would randomly flood the market with these... more ›