Results tagged “thepoint”

Earlier this year, we told you about how Houston was going to be one of two test markets for Arbitron’s new radio rating system, the Portable People Meter (PPM). The PPM was developed to eventually replace the archaic diary rating system (where Arbitron randomly sends people a diary – and $2 for their efforts – to record what stations they listen to). The PPM is a pager-like device that you carry with you and records...